The internet has not only changed business models and lifestyles, it has also spawned its own digital dialect. It shows itself in images and motifs that go viral on the web: Internet memes are everywhere and yet hard to grasp. If you want to understand the culture of Internet memes, which has long since emerged from the digital spheres, you have to get involved in the supposed nonsense on which many of these memes are based. Beneath the surface, they reveal a new digital popular culture of remix and mashup. At the same time, they are emblematic of a society that is polarizing, one that is increasingly carrying out identity conflicts in an image culture that gains its distinction from snippets, references, and copies.
Softcover, 11.2 cm x 15.1 cm, 80 pages, in German
Price: 10,00 Euro