GIF animation – although technically long outdated – has advanced to become digital folk art. Tilman Baumgärtel shows the diverse functions of moving images: from creative self-expression to use in complex communication situations.
GIF animation has not only spawned its own classics, but also a highly profitable GIF industry. It is one of the oldest image formats from the early days of the internet. As early as the mid-90s, animations were published on the web as short loops. Although technically outdated, GIF animation has lost none of its popularity. On the contrary, it has developed its own form of expression, which is an important element of communication in social media.
Softcover, 11.2 x 15.1 cm, 80 pages, in German
Price: 10,00 Euro